Be Where Your Customer Needs You
Genie-Branch is a teller-assisted, virtual branchless banking solution that can be deployed on-premise or on personal mobile devices. It extends the bank’s reach without the costly implementation of a brick-and-mortar setup.
Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest
1. Extend the Bank’s Reach
Using the agents’ networks, the bank is able to extend their reach to wherever their customers may be.
Distance is one of the barriers to financial inclusion, and this is because not everyone has access to a bank branch. With Genie-Branch, banking customers are served at their convenience via a banking agent. This affords financial institutions to extend their reach to the market in a low cost fashion.