Digital Field Application
Personalised Doorstep Banking
Intercepting The Digital Divide > Increasing Engagement
Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
1. Drives Customer Engagement
Banking agents can easily engage with customers since they can bring banking to their doorsteps.
2.Convenience of Transaction
Through digital field application, transaction banking can be done at your customer’s doorstep.
3. Offer More Products and Services
Capture loan applications or car insurance in the field, allow for easier payments, and loan repayments to trusted agents.
Why Digital Field Application?
By equipping banking agents with digital tools to conduct transactions, they can bring financial services and products to the customer’s doorstep. This furthers financial inclusion in the population as it widens the reach of a bank to previously inaccessible areas.